Understanding the Google Ads Auction: The Importance of Quality Score + How to Improve It

Google holds over 85% of global desktop search traffic and gets billions of searches per day. Google’s advertising revenue through Google Ads was $209.49 billion in 2021, the majority of which came from search advertising.  Google Ads is very competitive and Google uses an auction system to decide which ads to show. When a search … Understanding the Google Ads Auction: The Importance of Quality Score + How to Improve It Read More » The post Understanding the Google Ads Auction: The Importance of Quality Score + How to Improve It first appeared on PRP Breaking News and Top Stories.
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